Yoga is the process of skillfully turning challenges, failures, hurts, and mistakes into opportunities. – Amy Ippoliti + Taro Smith
The Art and Business of Teaching Yoga: The Yoga Professional’s Guide to a Fulfilling Career (New World Library, June 8, 2016) by Amy Ippolitti with Taro Smith is a comprehensive guide to marketing yoga teaching as a sustainable business, while upholding the integrity that the practice demands. The book is part guide, part exercises and part memoir of Ippolitti’s and Smith’s already-achieved success as yoga business professionals. In fact, the second I received the offer to review this book in my email inbox, I immediately knew I wanted to write it…because I’ve admired Ippoliti’s work for years.
I was obsessed with the name and concept of her e-course, 90 Minutes to Change the World, even though I could not afford to take it when it was live. This book, however, takes that course and mass produces its most vital content because guess what? There’s room at the top for a whole lot of successful yoga teachers (and Ippoliti and Smith even take the reader through creating their own definition of success at the beginning of the book!).
There’s an irony in how, during the one time in my life I was making a living solely by teaching yoga, I could not afford to take that e-course. This irony is a problem, and one that Ippoliti aims to solve in her book. Here are my key take-aways for how to solve that problem, that I gleaned from reading this phenomenal book:
- We need to make sure that our yoga business embodies the ethics that our yoga practice is about.
- Yoga teaching is both an art and a profession.
- Schedule everything in! Including self-care!
- As teachers, we are responsible for being skillful, which means teaching to who is in the room and managing time well.
With chapters like “Yoga Business Basics,” “Class Planning and Preparation,” “Presenting Yourself as a Teacher,” and “Social Media,” The Art and Business of Teaching Yoga speaks to yoga teachers at all levels, from the newly trained to the once-a-week teacher to those with their eye on national, multimedia reach.
“To be a yoga teacher is to embody what it means to have well-being in life, and in turn to impart that understanding to others,” writes Amy. “Trust yourself and your own authentic seat as the teacher. Carve out and claim the time to care for yourself, do your practice, and kindle your own fire. Then watch how your enthusiasm and energy can light up another’s fire. This is how we help wake up the world.”
The Art and Business of Teaching Yoga is an amazing and comprehensive take on all a yoga teacher needs to know to run their own business successfully, with savvy, and while keeping their integrity intact. Everything is full of the intention of usefulness behind it all. It has templates for creating your own yoga binder, marketing plans, and more. From a full guide for how to sequence a yoga class to how to gain control of your finances, Ippoliti doesn’t hold back. And, while being about business, it is not a book without heart.
When I finished reading this book, as I sat on my grandmother’s dining room table (this was most definitely my vacation read), lounging around in new Spiritual Gangster sweats and my “Hoosier Valentine” t-shirt (thanks, N!), I felt a jolt of inspiration flow through me. The first Yoga Sutra of Patanjali is “Atha Yogash Nushasanam:” “NOW, the practice begins.” I now feel able to apply that wisdom to my yoga teaching practice, as well as to my own practice on the mat. I feel inspired to create marketing plans for all that I am offering this summer, when yoga becomes my main business, versus my side job like it is during the school year. My computer has shared screens; one for the PDF of Ippoliti’s book, and the other for GoogleDocs: my own marketing plan buzzing with the excitement of being a container to help me teach and make a greater impact. I will not be letting go of this book anytime soon.
To order the book, click here.
For more information, check out Ippoliti’s website.